Easter Direct Mail

It may feel like the New Year fireworks have only just gone off, but it is time to start planning for your Easter campaigns. Holidays that evoke strong memories and feelings among consumers are great opportunities for marketers to connect with their audiences. Here are a few ideas for your direct mail campaign this Easter.

  1. Send Easter greetings

Why not send your clients an Easter box? Last year we worked with Borwell on fulfilling an Easter goodie box. Borwell sent an Easter egg, a Crème Egg, Mini Eggs, a Malteser bunny, a Lindt bunny and a Cadbury hot chocolate sachet. We then enclosed the goodies into a brown postal box with an A5 Greetings card. If you would like to show your clients how much you appreciate them, we think this is a simple and effective way to improve your customer relationship and show how much you appreciate them. Alternatively, you could send these to your staff, they would be the perfect pick-me-up and show them how much you appreciate them.

Enquire about our Easter boxes: sales@bpdm.uk

  1. Get creative with the shape!

Direct Mail is the perfect tool for reaching a well-targeted audience with a special offer that the audience is likely to respond to. You could create a die cut mailer in the shape of an Easter egg to promote your offer, ensuring your mail gets the attention it deserves.

  1. Use direct mail to increase online sales.

Did you know that 92% of individuals were driven online as a direct response to receiving an item of Direct Mail? Source: Royal Mail MarketReach Why Mail?  Direct Mail cuts through the fast-paced digital world and engages with your target audience directly - you cannot get much closer to your recipients than in their hands. So, why not send them a personalised offer which will stand out from all the digital messages?

  1. Raise funds

Many may think that Easter marketing is just for retailers, however, The Poole Hospital Charity in Dorset asked their supporters to donate the cost of an Easter egg to help raise funds to send diabetic children to summer camp in 2019. This appeal raised over £1,430 by 13 supporters, a fantastic result.

We hope this blog gave you some ideas for your Easter campaigns. Blue Print Direct Mail is here to help if you have any campaign ideas you would like to discuss. Please email us sales@bpdm.uk or phone us on 01905 621 118.