Valentine's Day Direct Mail

Valentine’s Day isn’t just the time for secret admirers to declare unending devotion to their unsuspecting love interest, it’s also a time when we get to show our appreciation to other people we love or who are special to us in so many ways. So this year, why not show your appreciation to your prospects too? If you’re wondering how; well, it’s simple. Direct Mail is like dating.

Step 1, you find your match. This is exactly like finding your ideal target audience.

Step 2, you learn about each other. This is exactly like finding out what your target audience are like and telling them about who you are, what you do and why they should consider you- a bit like choosing to go ahead with a second date!

Step 3, you gain each other’s trust. This is exactly the same, you need to show why your prospects should put their trust in you and be loyal to you.

Step 4, you maintain the relationship. Again, this is exactly the same, once you have built the relationship, you need to maintain it, making sure your new customers stick with you.

Now, how can you apply these with direct mail?

Step 1: Profile your target audience. We can help you with sourcing data through demographic, behavioural, psychographic and geographic segmentation. Don’t worry if this sounds daunting, we are here to help you through the process.

Step 2: Show your prospects who you are, what you do and why they should consider you with direct mail. We shared some Valentine’s Day ideas last year, if you need some inspiration, take a look at these examples:

Step 3: Gain your prospects trust, this can be done in a variety of different ways. Some examples include; providing excellent customer service, being honest and transparent, sharing your reviews and testimonials, giving a personalised experience- the list goes on!

Step 4: It is crucial to maintain the relationship with your new customer once you have them on board. Did you know, acquiring a new customer can cost fives times more than retaining an existing customer? Show your customers you appreciate them. An example of this could be; offering an incentive, a loyalty scheme, a discount code, exclusive access to events/ product launches/ services before they go live to the general public.

Sound like a match?! Blue Print Direct Mail is here to help if you have any campaign ideas you would like to discuss. Please email us or phone us on 01905 621 118.