What a Brilliant Expo Blue Print Direct Mail Attended

Having visited the Midland Business Expo at a number of venues over the past twelve months, we decided to have a stand at the latest expo at the Aston Villa Football ground on the 4th July 2019. As always, it was a very busy event with over 100 exhibitors and over 1000 visitors! The visitors made the most of the event by attending the free seminars and networking with their fellow visitors and the many exhibitors at their stands.

This is such a vibrant show with a myriad of diverse industries represented. We would challenge any company or organisation to attend and not find a useful connection or additional business from this event.

With our 20th anniversary this year, Blue Print Direct Mail has seen the resurgence of Direct Mail as a well targeted and effective part of the marketing toolbox. It was most encouraging, with visitors deliberately targeting our stand to discuss Direct Mail for the marketing activity.

During this event we took advantage of our stand visitors to carry out prepared market research:

Have you used Direct Mail to:

29% 

Promote your services?

29% 

Increase sales with an offer?

88% 

Would you like to increase the visits to your website?

35% 

Did you know 70% of direct mail activates online activity?

12% 

Did you know campaigns including mail increased sales by 21%?

94% 

Would you consider adding mail to your campaigns in the future?

This was a very successful event and Blue Print will look to attend in the future. As we spoke to the visitors and other exhibitors at the Midland Business Expo, they confirmed that this is a great way to network and we were encouraged by the weight of opinion to use Direct Mail in a marketing campaign to target the precise audience, with the right message at the right time.

If you would like to find out more about this tried and tested marketing tool please contact us for more information.