Easter Direct Mail
It may feel like the New Year fireworks have only just gone off, but it is time to start planning for your Easter direct mail campaign. Holidays that evoke strong memories and feelings among consumers are great opportunities for marketers to connect with their audiences. Here are a few ideas for your direct mail campaign this Easter.
Send Easter goodies and greetings
Why not send your clients an Easter goodie box? We can source and fulfil any volume and type of item into postal boxes and also provide accompanying print greetings cards or leaflets. This is a simple yet effective way to show your clients how much you appreciate them and improve your customer relationships and loyalty. It’s also a great way to surprise your staff who may be working from home.
Get creative with the shape!
Direct Mail is the perfect tool for reaching a well-targeted audience with special offers, incentives, advance information or any other piece of information you need to communicate. A die cut mailer in the shape of an Easter egg will ensure your mail gets the attention it deserves. Our in-house design team can help bring your creative ideas to life.
Use direct mail to increase online sales.
Did you know that 92% of individuals were driven online as a direct response to receiving an item of Direct Mail? Source: Royal Mail MarketReach Why Mail? Direct Mail cuts through the fast-paced digital world and engages with your target audience directly - you cannot get much closer to your recipients than in their hands.
Many may think that Easter marketing is just for retailers, however, The Poole Hospital Charity in Dorset asked their supporters to donate the cost of an Easter egg to help raise funds to send diabetic children to summer camp in 2019. This appeal raised over £1,430 by 13 supporters, a fantastic result.
We hope this blog gave you some ideas for your Easter campaigns. Blue Print Direct Mail is here to help if you have any campaign ideas you would like to discuss. Please email us firstname.lastname@example.org or phone us on 01905 621118.