Environmentally Friendly Direct Mail

With World Environment Day coming up, we wanted to share with you some ideas to make your direct mail campaign as environmentally friendly as possible.

Direct mail marketing has had a bad reputation in recent years due to many seeing it as an environmentally unfriendly marketing technique. This couldn’t be further from the truth. Contrary to popular belief, printed marketing materials do not destroy rainforests and are no less ‘green’ than digital communications. In fact, many people do not appreciate the environmental impact that their use of online marketing tools and platforms has on our earth and on climate change. 

Many organisations express the intention of ‘going green’, but that is not something that needs to exclude the use of direct mail. Organisations can be ‘green’ with direct mail by focusing on quality over quantity, amongst other things.

If you have any questions about how direct mail is a sustainable tool to use in your marketing and what we do to ensure our mailings are environmentally friendly, please email us and we’d be happy to have a chat with you. We will link our email address at the end of this article. With that being said, let’s get into the tips we have for you…

1. Ensure your mailing list is up to date.

This prevents wasted communications being sent out whilst saving you money - result! We offer a data cleanse service to all of our clients to ensure budget is not being wasted and also to ensure you are conforming to GDPR rules and regulations.

2. Postcards and self-mailers are a great option to limit the use of printed materials.

3. Envelopes without the window are a better option if you’re trying to opt for an eco-friendlier mailing.

4. Add a polite ‘recycle me’ message to your recipient to ensure that your mail is disposed of correctly.

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5. Ensure your direct mailing house you are using are sourcing and using FSC® Certified Paper.

This means that all FSC® certified materials originate from forests that are managed by strict FSC® principles and criteria, including maintaining the whole forest ecosystem.

We hope this blog has given you some ideas to make your direct mail campaign more environmentally friendly. Blue Print Direct Mail is here to help if you have any campaign ideas you would like to discuss. Please email us at sales@bpdm.uk or phone us on 01905 621 118.