KEMP Hospice Butterfly Mailing

Name of campaign: Butterfly Release Mailing

Client: KEMP Hospice

The brief:

KEMP Hospice got in contact with Blue Print to promote their Butterfly release in September. An annual event where supporters release a butterfly from Bodenham Arboretum in remembrance of a loved one.

From text and photo’s supplied by KEMP, we designed a mailing campaign of C5 coloured outer containing a Letter/Reply, BRE and leaflet.

Once the initial mailing was sent out and KEMP supporters got in touch, Blue Print sent each supporter a Thank you pack. These contained a card with event details and a die cut Butterfly made from seeded paper for the recipient to plant and grow, all packed in a personalised outer.

The results. We asked KEMP Hospice for their feedback:

The whole process, from first call with Russell to see what was possible, to follow-up after completion of the job, was easy! The quality of the mailing was excellent as was the response to the campaign.

Jayne Sargeant, Head of Fundraising & Communications

If you would like to create something similar to the KEMP Hospice butterfly campaign, get in touch today! Email us at, or call us on 01905 621 118.