Mail Matters More Than Ever
It’s been an extraordinary year for everyone, in every way.
In order to understand the implications for marketers, brands and businesses, Royal Mail MarketReach commissioned an important piece of new research supported by JICMAIL’s Lockdown study.
The data reveals that physical mail has performed more strongly than ever in terms of consumer engagement. 96%* of all mail was engaged with during the pandemic, with the biggest rise among people aged 18 to 34.**
Physical mail also builds trust, and crucially in these times of rapid digitalisation, it’s helping drive more and more consumers to online channels. There’s been a 70% year-on-year- increase in online traffic driven by mail.*
Discover why mail matters more than ever. Download your free guide below.
*JICMAIL Q2 2018 – Q2 2020
**Royal Mail MarketReach Trinity McQueen Coronavirus Research 2020