QR Codes in Direct Mail
With the rapid expansion of mobile devices, QR codes in direct mail are becoming increasingly popular. With the developments in technology, modern consumers expect mail advertising to be interactive and have easy access to the necessary information so they can research more about the mail they have received. In essence, no one wants to spend time manually typing out the URL or going via a search engine.
Combining direct mail with the online world is the best way to create a seamless omnichannel approach to your marketing campaigns. Did you know that 92% of recipients are driven online as a result of receiving direct mail? *
So, how can you drive your target audience to your website or a specific landing page? The recipient simply has to hover their camera over the QR code and they will be directed to whichever landing page you have chosen for this campaign. To create your QR code, there are many websites that you can use such as https://www.qr-code-generator.com/ or, if we are creating the artwork for your direct mail campaign, we can look after this for you.
Upon scanning a QR Code, recipients will get a chance to visit your website, leave a review, book meetings, read more information or take whatever action you would like them to take. The options are limitless, and it is entirely your choice where you want to drive your clients to.
One of the key benefits of including a QR code in your direct mail campaign is that it provides a way of monitoring results. Creating a specific URL landing page for each direct mail campaign can show how much traffic to your website is coming as a result of scanning the QR Code. You can learn more about campaign-specific URL’s here: https://ga-dev-tools.appspot.com/campaign-url-builder/
QR codes can help you decrease the amount of text on a piece of direct mail. It allows more space for the design elements to attract the recipient and promote your product or service.
There are plenty of reasons to incorporate a QR code into your next marketing campaign. Want to get started with QR codes but aren’t sure where to start? We are happy to help. Call us on 01905 621 118 or email firstname.lastname@example.org to talk to one of our friendly staff about your marketing needs.
*DMA facts and figures 2017.