We care about our Carbon Footprint and we think YOU do too
Today, it’s hard to ignore the plea to save the planet, with demonstrations around the world and renowned scientists advising world leaders to act now to save our beautiful planet, from a fate worse than we could imagine. Businesses and consumers are looking for ways to participate in this initiative whilst living within their budgets and achieving their goals. A tall order you may think, and yes, it is achievable with a little forward thinking.
On the 5th June 2019, it is World Environment Day, hosted by China this year and concentrating on ‘Air Pollution’ as a theme. This major event will urge governments, industry, communities, and individuals to come together to explore renewable energy and green technologies and improve air quality in cities and regions across the world.
Because we work within the Direct Mail industry, we know that 87 percent of people rate direct mail as believable, 51 percent prefer confidential and sensitive information by post and 70 percent go online as a result of receiving Direct Mail. If you want to reach your customers through direct mail but are concerned about the environmental impact, we wanted to share some facts with you, to help you make some important decisions regarding paper-based communications:
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Myth |
Fact |
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Planted Forests are bad for the environment: |
Managed planted forests are not replacing natural forests so provide added environmental benefits. |
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Paper is bad for the environment: |
As young trees grow, they absorb CO2 from the atmosphere. A tree can absorb as much as 48 pounds of carbon dioxide per year. |
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Paper production is a major cause of global greenhouse gas emissions: |
The paper and pulp sector are one of the lowest industrial emitters of greenhouse gasses, accounting for 1% of global GHC emissions. |
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Only recycled paper should be used to print communications: |
Recycled paper fibres degrade after several uses, needing fresh fibres to keep the renewable cycle going. |
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Print and paper are a wasteful product: |
Paper is one of the most recycled products in the world. |
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Electronic communications are more environmentally friendly than paper-based communications: |
Each year 41 million tonnes of e-waste from computers and smartphones are created. |
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Digital is always the preferred means of communication: |
84% of people believe they understand, retain or use information better when reading from print on paper. |
Source: Twosides, Toluna 2015, United Nations Environment Programme 2015
While direct mail campaigns do utilise paper, it’s not to say that it is unethical, especially if paper stock comes from a sustainable source. This World Environment Day, we wanted to give you confidence about using paper-based communications.
You can work with us to reduce your carbon footprint and produce successful targeted direct marketing to make your company stand out from your competitors, also showing your customers that you care about making a positive impact in saving the environment.
Having your data cleaned will reduce your production and postage costs and as a result only sending mail to good recipients and addresses; this is also reflected in Royal Mail’s Sustainable Advertising Mail which will also save you money on the postage rates!
Therefore, by making your direct mail environmentally friendly, you will reduce waste, increase recycling rates and save money on your postage rates. In addition, the scheme will demonstrate to your customers that you care about the environment and this will impact on your brand.
Blue Print Direct Mail is accredited ISO 14001 for environmental management, we care about saving the environment and are here to help you do the same. If you would like to discuss future targeted marketing campaigns and feel the direct mail services we offer, could increase your reach and success, get in touch with us today.
